Lou Lou Is The Era of Femininity Laced With Strength, Fearlessness, and Confidence.
Lou Lou is a woman’s clothing brand, inspired by modesty and extravagance for every woman’s wardrobe, compatible with femininity, quality, and luxury sensibilities.
Launched in 2024 by its founder, and creative director Ala Elhiblu, the brand is shaped by the duality of the past and present, with all collections evoking a sense of 'modernistic nostalgia’ - an aesthetic that has come to define its seasonal sartorial offering.
Ala found inspiration in real-world women who are similarly self-assured, timeless, and unique; with a desire for dreamy and passionate forms of self-expression. The New Era woman appreciates attention to detail across all aspects of her life. From design to beauty, to interiors and styling. She covets and protects her aesthetic vision and selects unique and exquisite pieces carefully to reflect this.